Rumpl
Title: Brand Marketing Manager
About The Brand: Rumpl’s Mission? Introduce the world to better blankets. The vision is more people outdoors, comfortable, and prepared for whatever unfolds. Rumpl was founded in 2014 in the back of a broken down van and is now the global leader in durable, insulated outdoor blankets & gear.
About The Role: My glow up. Quickly promoted from leading social to the Brand Marketing Manager, I’ve had the pleasure of touching every facet of Rumpl’s business, with a focus on social, community, partnerships, collaborations, creators, events, and content capture. Lead the execution for multiple best-selling launches during my tenure.
2023 Rumpler Of The Year Award Winner
Dates: May 2022 - Present
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Lead a team of 3 internal employees + external agencies to execute commercial & creative briefs across relevant channels for all key moments within Rumpl’s global marketing calendar
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Work directly with product team to build all seasonal & product stories aligned with 3-year product roadmap. Manage all key sell-in & sell-through collateral for retailers & owned channels.
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Champion Rumpl’s brand voice and core values across omni-channel communications, collaborating with sales and digital teams to ensure content, creative and copy alignment for all campaigns.
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Spearhead all photo/video content capture, working with external creatives & studios to develop all creative needs by channel for all endemic & seasonal brand campaigns
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Oversee a team of internal employees to strategize and execute our cross-channel social strategy. Manage over 200+ content creators to develop UGC/paid partnership content to align with key product & brand storytelling moments.
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Manage external PR, paid media & creative agencies. Oversee events, activations, brand collaborations. Integrated marketing calendar management, budget management.
