Role: Product Positioning, Campaign Briefing & Planning, Creative Development, Launch. Photo/Video Creative direction, Production, Budget Management.
About The Campaign: The Backcountry Puffy Blanket is Rumpl’s most technical and adventure ready blanket, designed to pack comfort into uncomfortable places. Leading the charge from campaign strategy, development to final execution and launch, I briefed a problem > solution storytelling moment that sent a crew of Utah locals deep into the southern desert for a weekender well suited for the Backcountry Puffy’s unique value proposition.
Photo: Dan Krauss
Video: Field Work Creative
The Backcountry Puffy
Packing Comfort Into Uncomfortable Places.
Rumpl believes its possible to pack in more – more utility, more performance, and more adventure. The Backcountry Puffy innovates on that belief with our most packable and weather-resistant Blanket upgraded with additional warmth, durability, and space-saving technology.
