Role: Product Positioning, Campaign Management, Content Strategy, Production & Creative Direction.
About This Campaign: Typical camp pillows are notoriously flimsy - because they prioritize space savings and weight over support. But similarly domestic pillows lack the performance and size-to-pack ability balance to meet the needs of the modern adventurer.
The Camp Pillow is Rumpl’s answer to better rest in the wilderness - A full-size, supportive headrest with surprising packability and durability that mimics your favorite at-home pillow without the bulky, delicate feel.
Product Highlight: Rumpl’s Camp Pillow quickly became 2024’s best seller and the social launch Reel garnered over 2M views, the highest of the year.
Photo/Video: Greg Robinson
Rumpl Camp Pillow
Sleep Better.
Send Better.
The launch of Rumpl’s Camp Pillow was a massive success and the perfect expansion of the sleep system assortment. I had the pleasure of working with a local videographer to develop a campaign short that landed as our top performer of the year with 2M+ views.
