In 2023, I was tasked with updating Rumpl’s content look and feel, going back to our roots, established in endemic outdoor communities, and moving away from the commercial, inauthentic moments that infiltrated the brand from previous content leads.

The result is a back-to-basics, authentic suite of assets with a well established look that continues to play a critical role in the way Rumpl shows up in the world. 

It was my job to command an external team of creatives to capture world-class content for all of our needs, including product launches, campaigns, paid ads and endemic photo.

All of the photos you see below were shot by a rolodex of talented outdoor photographers I’ve had the pleasure of working with.