Role: Product development, project management, partner communication.
About This Campaign: Huckberry approached Rumpl with a new collection idea in collaboration with Toyota Tacoma. We made quick work of this opportunity, turning around a design in under a week to hit a PO deadline two weeks later.
The result was a fresh take on the Original Puffy Blanket with collaborative Huckberry x Tacoma branding and a nostalgic design that sold out within 2 weeks of launch on Huckberry.com
Rumpl for Huckberry X Tacoma
Huckberry
X Tacoma
Brad Leone tries to eat his weight in wings while exploring the California Desert in the latest 2024 Toyota Tacoma. Watch the film that launched the collection below.