Role: Start to finish campaign direction, strategy, and execution. Creative direction, art direction, producer and photographer.

About This Campaign: Rumpl’s Flame Resistant material is a proprietary fabric used to fend off stray sparks and embers. We saw an opportunity to design the first full-sized version of our flame franchise to launch in Summer 2025. And what better way to show off durability than by launching fireworks directly at tha thing!

The Shoot: We made the journey to BLM land outside Joshua Tree, CA for an evening of moto ripping and mortar launching, putting the Flame Puffy Blanket to the ultimate test and sharing a lot of laughs (And yews) in the process.

Photo: Jay Reilly

Video: Greg Robinson