Role: Start to finish campaign direction, strategy, and execution. Creative direction, art direction, producer and photographer.
About This Campaign: Launching into a saturated category, the Rumpl team was tasked with position our first sleeping bag as a fresh, never-before-seen innovation for a better night’s rest in the wilderness.
The Shoot: A crew of 6 spent a weekend in Idyllwild California, delivering over 100 photo assets and 16 video deliverables that helped make the Wrap Sack 20 Sleeping Bag launch Rumpl’s biggest in years.
Photo: Greg Robinson, Dylan Sorenson
Video: Greg Robinson
Wrap Sack 20 Sleeping Bag
Wrapable. Adaptable. Slumber.
Highlighting key performance features and benefits, we designed a suite of full-funnel assets that exemplified the Wrap Sack’s unique product positioning in its natural environment.
